the many roles of a business owner

How many hats are you wearing in your business?

As a small business owner, there are so many hats that we wear on any given day and this is what can prove to be overwhelming --- with good reason!  Let's be honest.  As a solopreneur, if you don't do something, who will?  

So how do you not let that become so overwhelming and exhausting?

You can start with taking a look at all the smaller pieces that make up your business.  For some, that may look different, but for a service-based business you have essentially five roles:

CEO:  Sets the vision, the mission, and the direction of the company.  Overall plan & create workday strategy, business planning, and goal setting.  Takes time to evaluate, review, and adjust all areas of the business.

Administrator:  Handles email, setting appointments, oversees finances & bookkeeping management, keeps paperwork organized, manages projects, ensures business legalities are covered.

Marketing & Sales; Creates content; manages social media & all aspects of advertising; books calls; handles sales calls from beginning to end including proposals and follow-ups

Service-provider:  Delivers all services to all clients; from start to finish you are the entire client experience so you must deliver, delight, and support.

Technical guru:  Services all equipment; keeps it running in excellent condition; learns all new programs and applications; maintain website; create new sales funnels and lead pages; maintains email subscriber list

The duties are an ever-changing list and that can be very daunting and exhausting!  You don't want to spend more time on one task at the risk of forgetting something very important.

Have you ever considered what it would look like to nurture each those roles, allowing the time they each deserve?

Let's start with a simple role-defining exercise.

1. Write down each role that you play in your business (or use the roles as I have defined them)
2. Write each task that you perform under the role where it best fits
3. Highlight any of the tasks that you feel like you ignore or procrastinate about because you don't enjoy it.  
4. Place a check mark near any of the tasks that you could delegate

Go another step further and ask yourself a few questions:

1. What roles on your list are not performing well or not getting enough love and attention.  
2. What tasks on your list are not in alignment with your current goals
3. Is there anything that I can pause or take off the list completely?
4. Is everything I do effective and is it driving the results that I want?​

Let me know if you have any AHA moments while completing that exercise.  And, if you'd like some help with this exercise or determining a strategy for moving forward with your business roles, I invite you to book a consultation with me.

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